The saying goes, “you never have a second chance to make a first impression.” Moreover, that impression can be made in the blink of an eye. Right or wrong, attractiveness matters. Our primitive brains use attractiveness as a short cut to assess for good genes, which we subconsciously correlate with positive traits. We all inherently know this…that’s why we color our hair, wear makeup, work out, and embrace fashion.
In my practice, I term it the “Beauty Benefit”. Not only can being attractive impact how we are perceived, but more importantly it also impacts our self-esteem and emotional well-being. Subtle feature changes impact judgements about personality and success. Attractive people are viewed more favorably impacting career and earnings. Not everyone is born beautiful, but everyone can be attractive in the way they present themselves. But it’s not just about how we are perceived by others, but how we perceive ourselves. Enhancing features considered hallmarks of male or female attractiveness have been shown to boost self-esteem and improve quality of life.