Dr. Elizabeth Whitaker

Gwyneth Paltrow Named New Face of Xeomin®

Merz Aesthetics®, global leader in the aesthetics industry, recently announced some huge news. A-list celeb Gwyneth Paltrow has signed on to lead a global campaign for Merz’s own injectable neurotoxin, Xeomin®.

Xeomin (incobotulinumtoxinA) is FDA-approved to treat moderate to severe frown lines between the eyebrows, also called glabellar lines. These lines form when facial expressions are made as the muscle under the skin contracts. As the skin ages, these repeated expressions over time cause lasting frown lines. Neurotoxins, such as Xeomin, are prescription medications that block the release of chemicals that cause the muscle contractions so frown lines are softened and potentially even erased temporarily.

Not only is Paltrow a skilled actor with numerous accolades for her work, including an Academy Award, Primetime Emmy Award, and Golden Globe Award, she’s also an accomplished author and groundbreaking entrepreneur, founding her own wellness and lifestyle brand called goop® in 2008.

Practices across the country that offer the Xeomin brand are buzzing with the news about Paltrow’s public endorsement. One such practice is Atlanta Face & Body, owned and operated by double board-certified plastic surgeon and injector Elizabeth Whitaker, M.D.

“I’ve been offering Xeomin injections at my practice for years, and it’s wonderfully received by my patients,” Dr. Whitaker said. “We’re beyond excited that Gwyneth Paltrow has chosen to endorse this purified neurotoxin, because she herself embodies a purer way of living.”

Paltrow knows all too well about the importance of self-care. Sharing safe and proven products with other women is a core component of her own business philosophy. She has also made it clear that when it comes to aging and self-care, she feels women can and should do whatever makes them feel good about themselves. For Paltrow, that includes treating her own frown lines with Xeomin.

Xeomin is a uniquely purified anti-wrinkle injection made through a very precise manufacturing process. That process isolates the therapeutic component of the molecule and removes the accessory proteins that aren’t an integral part of treatment. What that essentially means is that patients get only what they need without any unnecessary proteins they don’t. *

That’s a big reason why Paltrow, a known advocate for a cleaner, more organic lifestyle, said Xeomin gets her seal of approval.

“I admit I wasn’t a fan of anti-wrinkle injections. Then I found one that’s different,” Paltrow said.

Xeomin is offered at many fine medical aesthetic practices across the country, like Atlanta Face & Body. For more information, visit https://www.atlantafaceandbody.com/afb_service/xeomin/.


*Studies have not been performed to determine whether the presence or absence of accessory proteins has a long-term effect on safety or efficacy.

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